i just found interesting ebook "100 Ways to Increase More Sales For Your Business!", thats quite enough tips for you who want to increasing your sales. check this tips !
1. Know your customers
Target your product to the correct customer base by knowing who your customers are and what their motivations are.
2. Surveys
Create a survey to find out what motivates your customers to buy and have questions whose answers will tell you where and how to reach your target market. Do remember to offer a gift or discount for completing your survey.
3. Free information / factsheet
Use a two-step approach to increase conversions. First, offer free business related information to potential customers that showcases your expertise. Add these potentials into your mailing list and build a relationship with them by connecting with them often.
4. Mail special greeting cards
From your survey, you would have gotten the birthday dates of your customers. Mail special birthday greeting cards to your customers and include a coupon or special offer or tell them about your product that they should give themselves as a gift. You can duplicate this with other special occasions as well.
5. Partnerships
By teaming up with another business which is related to your product, advertising costs can be shared with that company so that you can print high-quality and larger ads more affordably. Companies that have products which complement yours are potentially great partners to work with.
6. Commitment and consistency
Studies showed that a repeated message is often well remembered. Commit to consistently send mailers to the same group of people in your target market. For advertising, do it whenever affordable.
7. Making the call
Using the phone will allow you to achieve faster results with minimal costs. Research has said that response from 100 phone calls is similar to 1000 pieces of mail. In addition, you will also generate greater input and feedback.
8. Increase Pricing
People often associate premium products with higher prices therefore, it is advisable to raise your prices because that separates you from the crowd and implies that your product is better and deserves the premium price. However, do take special care that the customer must see the value of the higher price.
9. Credibility of trends and current events
Consider tying your product or service with trends or current events because this allows you to gain valuable credibility and interest by association with popular groups.
10. Personalize your business
Utilize photos of you and others in promotional materials because this conveys friendliness and builds confidence in your company. Conversions are dramatically higher when pictures are used.
11. Limited Time Only
Use time limits on your offers and promotional materials. This is to encourage action to be taken by your potential customers.
12. Fear or pain of loss
The fear or pain of loss is a very powerful sales-boosting tool. Emotions such as these can be stimulated by products that increase personal security, personal safety, personal safety or health. Make your potential customers feel that if they don’t get your product or service now, they will miss out on something.
13. Media relations
Pitch to local publications about your business by sending letters covering topics related to your product or service. Add an extra edge to your pitch by connecting your product or business to some current event that is making waves in the market. This helps you to gain wide exposure as your name and business will be printed together with your letter if it gets published and you will be perceived as the expert in your field.
14.Long term advertisements
If you are buying advertisements, buy those that last for months. Some examples include, magnetic signs for cars or vans, car decals, putting signs on truck tailgates and rear windows, stickers on T-shirts, design the outside of the brochure to be permanent and the inside for future changes etc.
15. Promotional Materials
Business cards, letterheads, brochures and packaging materials are to be examined to be first class but they do not necessarily need to be expensive.
16. Business Cards
Your business card can often be the first impression a potential client has of you. Research and see what your competitors are doing and best them with yours. Give your business cards to business associates who might be able to promote your business, to everyone you meet and you could even put one in every letter you send out.
17. Be grateful
People remember your kindness. There are many things you can be grateful about, someone who refers business to you, reliable suppliers etc. You can thank people with a special offer, make a personalized thank you card, phone phone call, discounts, flowers, dinner or even a commission.
18. Business Cards for All Employees
Your employees will be proud to leave the business cards you print for them customized with their names with every customer and every prospect. They may even pass cards to their friends and relatives and your name will be in many more places.
19. Follow the successful
Identify the winners in your industry and analyse their marketing strategies. Pick out the ones that you can use to improve on them and adapt them to your own business.
20. Organize Parties / Events
Send out party invitations to clients and friends and plan an event to demonstrate your product or service. Make the buying process easier for your customers by eliminating all the long complicated payment methods. Let the media know about that you are unveiling interesting new products.
21. Sincerity
People can feel it when you want to sell them something and that is an uncomfortable feeling. Genuinely offer customers useful products and services that make you and them happy. Follow your passion, do what you love and the money will follow.
22. Set up an advisory board
For a business to grow, you need honest feedback from people you can trust. Some of the feedback may be harsh but this is a good thing because you can take those opinions and work on improving your business. Get these people (friends, family, business associates whose opinions and judgment you value) to critique every aspect of your business so that you can get a different look at your business.
23. Use A Dipstick Now And Then
During the course of your presentation in explaining your product or service to potential clients, pause every now and then to ask the audience a question. This is to check whether your explanation has been received by the other party. You can't sell your product or service if your message is not being received.
24. Never Assume
Assumptions are often stumbling blocks even before you present your product or service to a potential client. It often stems from you not having the confidence in your product or service. Have a strong belief in your business and the need it fills.
25. A bite at a time
How do you eat an elephant? A bite at a time. Reputable and successful companies did not start out exploding millions of dollars in profit, they started out small. So continue to stay focused and determined about the success of your company even though you are not at the pinnacle of success yet.
26. Public Library
The library has a comprehensive collection of business books. Although their list is not exhaustive, at least you have got somewhere to start if you needed to learn something that can help you in your business. You can also save time in research because you can ask librarians for the information you need and they will find it for you. Not all the books you loaned are suitable for your business. Read over the books and then select and buy the ones you want to add to your own business library.
27. Use One Media to Direct Your Customer To Another
If your target market research told you that the most popular channel to reach your target audience is through one media but your product or service works better on another media channel, use the media popular to your target market to direct your potential clients to the other media channel that is more effective in sending the message of your product or service.
28. Invite Complaints About Your Business Or Product
This point concerns after-purchase customer service. Call your customers after the sale is made or send them a post card to ask how is the performance of your product or quality of your service. If there was any problem, at least you can rectify it with immediate promptness, rather than hearing the complaint from other channels.
29. Sloppy success is better than perfect mediocrity
Your communications materials will never be 100% perfect. It can always be improved on or revised. There’s a saying that goes “Sloppy success is better than perfect mediocrity”. When you have a product that can save the world, it is more important to get the message out there as fast as you can. The more you delay, the more chances you are providing for fellow competitors to latch on your idea and reach your customers faster than you can.
30. Swipe Files
Collect and compile a list of good ads and brochures into a swipe. Use this file as a form of inspiration when you experience a creative block when designing your own advertising. Don’t copy them entirely but adapt the use of it to your own business.
31. Put yourself in your customers’ shoes
Don’t assume something to be important to you works the same for your customers. Always put yourself in your customers’ shoes and look at it from your customers’ point of view, not the company’s. The rule is "take care of the customer and he'll take care of the company".
32. Go the extra mile - give your customers more than they expected
Go the extra mile to surprise your customers with more value beyond what your product or service offers.
33. Talk to suppliers and vendors
Get competitor information from your suppliers and vendors. By building a relationship with them, they might, unknowingly, give you crucial information about your competitors’ future plans through casual talk. Alternatively, you can buy the stocks of your competitor’s company if it is public-listed. As a stockholder you will receive all their annual and quarterly reports.
34. Know the demographics of your sales area
Knowing the demographics of your target audience is important because only then will you get ideas about how to market your product or service to them. You can get such information from local newspapers by asking them for an advertising rate kit. Some other places you can research are the local chamber of commerce, the city planning commission, the public library or local TV and radio stations.
35. Subscribe to industry magazines
Get a list of magazines from your public library. Subscribing to trade magazines related to your industry help you keep up with the what’s happening in your industry.
36. Subscribe to magazines that help your business self-esteem
Immerse yourself with positive business messages by subscribing to magazines that help build your business self-esteem. Read the success stories of entrepreneurs and business people.
37. Join organizations that can help you
Join organizations that support your industry. You can find the list of such organizations at your local public library or online. Go for conventions organized by those organizations and network with the people who are in the same industry as you to exchange business promotion and marketing ideas or strategies. There is always someone at these meetings who can help you succeed.
38. Matching a competitor's offer
Offer a better deal for a shorter time. Limit your irresistible offer and you will still drain off a lot of his customers on a busy sale day and you will be perceived as a better place to do business.
39. Have the knowledge of your clients’ special needs at your fingertips
Have a spreadsheet to keep track of clients’ requests for special services and products and whether you can meet these requests. With this information, you can track interest in new products or services that you should offer.
40. Be reachable
Be sure to include you contact details on every single communications collateral your company sends out so that customers can easily search for your contact when they need to. You can print your company name, address, and fax number on all materials including, packing slips and invoices.
41. Find out more about your customers
Having that personal touch beyond business always puts you advantageous in the minds of your customers. Learn more about your customers beyond just the business they are in. Pay attention to news about your customer and let them know you read about them.
42. Be an expert
Becoming an expert positions you as an authority in your field. That may significantly decrease your competitors’ strength. You can offer seminars that establish your company as an expert on the topic. Seminars also help you build better relationships with your current customers, attract more prospects, and increase your company's exposure. The strategy is to choose a topic with broad appeal among your client and prospect base. After the seminar, follow-up with attendees by mail or in person.
43. Sales letters
In this technological age, most of us don’t write letters anymore. However, truth be told, letters are still as effective as a means of communication because they always reach the intended audience. Sales letters actually help to enhance a company's professional image, help avoid misunderstandings and often make a sale.
44. Listen to your customers
Your customers can give you the best information you need to know about them by asking questions. Therefore, pay close attention to the questions new customers ask you. Armed with the knowledge about what your customers’ questions are, you can let these customers know that you will solve the problem with no hassles or problems.
45. Use personalized post-it notes to promote your company
Design and create personalized post-it notepads to promote your company. Every office uses post-its and they stick them to everything. Due to the fact that they use your post-its everyday, it is the case of repeated advertising. If they have a problem you can solve, your name and number are right there stuck to the page for them to contact you.
46. Categories of customers
Categorize your customers into different groups. The criteria to include is profitability; time spent handling orders and special requests. With these categories you can develop a plan to focus much of your time on the most profitable customers.
47. Marketing – The battle of perceptions
In the battlefield of marketing, perception of your company, brand, product or service wins over everything else. Therefore, it is more important to work on the branding of your company, product or service than on the product itself. Don’t get me wrong, your product does have to deliver good value but more time should be spend on marketing the product to increase sales for your business.
48. Ignore the competition
Sometimes, we are too concerned about our competitors and we forget about everything else. Believe first, with confidence in your vision, don't worry about your competition.
49. Be tenacious in your vision
The only failure is when you quit. Setbacks are the necessary evils in every business, they aren't failures. Be determined in whatever you are doing by keeping your eye set on your vision.
50. Tips for magazine advertising
It is proven that a two-page spread attracts about one-quarter more than a one-page ad. A full-page ad attracts one-third more readers than a half-page ad. With regards to illustrations and photos of the product advertised, people tend to respond better to images showing the product in use rather than those that show the product only. Pictures of people in ads attract more attention than those without.
Regards,
Fermi Mirza Alfarisi
email : fermimirza@gmail.com
Phone/WA : 085710420922
BBM : 75B55C77
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